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everything you need to know and more

Explore The Weekend Itinerary

Friday

Welcome Mixer

Sunset, connection, and candlelit conversation.

​We kick off the weekend with an unforgettable, high-vibe welcome mixer at a private estate, designed to ground us, connect us, and set an intentional tone for the days ahead. This evening is all about shedding the stress of travel, breathing in the fresh air, and immersing yourself in a cozy, luxurious ladies night atmosphere. No forced networking just organic, elevated connection, incredible food, and a space to relax as day turns to night.

  • ​Arrival & Settling In: Arrive at our stunning weekend estate, get settled into your room if you are staying with us, and take a moment to breathe and unwind.

  • Cocktail Hour: Enjoy our exclusive, private estate setup and sip on curated signature cocktails (and mocktails) while you connect.

  • The Ultimate Ladies Night: A curated, trending girls night in activity that is completely elevated for adults. This hands-on experience is designed to get your creative juices flowing, act as a natural icebreaker, and spark genuine, laughing out loud connections with the women around you.

  • ​Mini Mindset Alignment with Your Host Shelbey Roeder: Before we head to dinner, gather for a brief, grounded toast by Shelbey. Raise your glasses as we cheers to shifting from the day to day technician mindset to an industry CEO, preparing your mind to absorb the weekend’s wealth of knowledge.​

  • ​The Candlelit Dinner: As the sun sets, we gather around a beautifully styled, intimate table right at the estate for a stunning candlelit dinner, designed for deep conversation, full relaxation, and true connection under the stars.

saturday

Masterclass

The Masterclass & Sunless Science Deep-Dive

The core of technique, science, and strategy. ​Saturday is our powerhouse education day. We are stripping away the marketing fluff and diving straight into the high-level technique and core science that sets true sunless experts apart. From live, hands-on masterclasses to deep-dives into raw chemistry, you will leave this day completely re-energizing your approach to sunless tanning.

  • ​Morning Fuel: A light breakfast spread with artisanal pastries, fresh fruit, and specialty coffee.

  • The Chemistry of DHA & The Client-Centric Masterclass with Shelbey Roeder: A masterclass hosted by Shelbey Roeder, the visionary owner of Blend Salon (Sunless Gala). Shelbey will take us behind the lab curtain to explore the molecular science of Dihydroxyacetone (DHA), how it interacts with skin proteins, and deep dive into the main ingredients in sunless formulations. Move past standard "color theory" and learn how to analyze the stratum corneum, read individual skin profiles, and troubleshoot application variables in real time with an intensive client intake form.

  • ​The Art of the Application | Masterclass with Shelbey Roeder: Watch a live, comprehensive demonstration by Shelbey, breaking down the exact techniques, fluid movements, and client prep required for a flawless, custom application all while elevating your clients experience.

  • Catered Light Lunch Refuel with a fresh delicious lunch.

  • Brand Activations: Explore our curated brand partner booths and network with founders.

  • Sunset Dinner Out: We will head out into the city for an incredible group dinner at a premier local restaurant to celebrate a massive day of learning and unwind together. (dinner is not included in ticket price)

Sunday

Farewell

Chemistry, Coffee & Unfiltered Conversation

​An open round-table discussion to spill ALL the tea. Our final day is where the training meets the real world. Over a beautiful brunch and caffeine, we open up the floor for a completely transparent, unfiltered deep dive into the realities of the sunless industry, ensuring you leave with absolute clarity and confidence.

  • ​The Farewell Brunch: A beautiful morning brunch featuring farm-fresh selections, artisanal spreads, and specialty coffee.

  • ​Chemistry & Coffee | The Open Round-Table: Grab a latte and pull up a chair for an unscripted, high-level open discussion. We are tackling the things people usually only chat about in Facebook groups.

    -Advanced Troubleshooting: Real-time solutions for your trickiest skin types and client variables.

    ​-Industry Disagreements & Hot Topics: Debunking viral myths, separating marketing fluff from true science, and discussing the evolution of sunless products.

  • ​The Send-Off & Integration Ritual: A final closing toast and a structured takeaway exercise, ensuring you leave with a clear, 30-day action plan to seamlessly implement your new technique and scientific authority into your brand.

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What's Included In Your Ticket Options

When you step into the Sunless Gala weekend, every detail is meticulously curated so you can focus entirely on learning, connecting, and elevating your sunless business. Your ticket gives you all-inclusive access to:

  • Live Masterclass Access: Admission to Shelbey Roeder’s comprehensive, live application and spray tan masterclass.

  • The Chemistry of DHA & The Client-Centric Masterclass: Exclusive seating for Shelbey Roeders' deep-dive into DHA chemistry and sunless ingredients.

  • The Masterclass Certificate: A premium certificate of completion showcasing your advanced sunless training.

  • ​Private Estate Welcome Mixer: Full access to Friday's exclusive estate venue, including the interactive adult creative session.

  • ​​Delicious Meals: Friday night's curated outdoor candlelit dinner. Saturday morning fuel, a networking light lunch, and an evening dinner experience out at a premier local restaurant.

    (price of Saturday dinner is not included in the ticket price)

  • Interactive Round-Tables: Access to Sunday’s unscripted Chemistry & Coffee industry hot-topics discussion.

  • ​Curated Cocktails & Refreshments: Signature cocktails, mocktails, and refreshments provided throughout all weekend events.

  • ​Brand Activations: Private access to browse, sample, and connect directly with our luxury brand partners and founders.

  • The Luxury Sunless Gala Swag Bag: An exclusive curated collection of high-end sunless products, technical tools, and luxury lifestyle items.

    ​Note: For attendees staying off-site, all weekend programming, estate amenities during event hours, and scheduled group transport to Saturday’s local dinner are fully included.

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Disclaimer: The Sunless Gala schedule, itinerary, dates, timing, speakers, and venue logistics are subject to modification or change at any time without prior notice. All ticket sales remain subject to our official event terms and conditions.